Watch & Ride Virtual Snowboard Inc.

Our Story

Watch & Ride Virtual Snowboard Inc. is an e-learning platform that delivers the easiest and fastest way to learn and improve on a snowboard. In 2015 the Kelowna, BC-based startup was brought to life by passionate founder and certified snowboard trainer Fraser Johnston. By making online snowboard lessons conveniently accessible, Watch & Ride’s goal is to grow the sport of snowboarding and positively impact a rider's experience on the mountain.

Watch & Ride Is A For Purpose Business

Our aim is to grow the sport of snowboarding and make the mountains a safer place to ride by making lessons convenient and easily accessible

** 10% of all profits go to Elevation Outdoors. This is to enhance the lives of underprivileged youths via participation in specially designed outdoor sports programs. It helps these youths develop a lasting passion for sports and an active lifestyle. They can draw parallels to life through these experiences and learn a variety of life skills along the way **

The journey from idea to innovation started in 2010 when I moved from Scotland to Canada to become a snowboard trainer. Over several seasons coaching instructor-training programs and certifying instructors, I fell in love with the science of snowboarding.

Watch & Ride Online Snowboard School came to life when I noticed the dramatic lack of sign-ups in snowboard lessons compared to skiing. The skyrocketing cost of lessons and lift tickets has made snowboard tuition inaccessible to many.

Watch & Ride believes it can provide the inspiration and innovation at an affordable price to get snowboarders excited about taking lessons.

More Fun On A Snowboard

Better technique will let you explore more of the mountain

Watch & Ride’s proven system simplifies snowboarding for you with Online Snowboard Lessons. The ‘5 How To’s of Snowboarding’ makes improving easy and accelerates your learning curve. Every ‘How To’ is individually targeted and improved with specific lessons. Lessons are categorized into 3 skill levels: green, blue and black; just like the slopes.

Watch & Ride is dedicated to selling you exceptional educational snowboard products, quality goods and items that will help deliver you the best possible experience on the mountain and keep you always look fresh!

Check out the #SBQuickTips series on Instagram and remember to use #ILearnVirtually for your chance to be featured on the Sun Peaks and Watch & Ride social channels.

Enjoy the slopes and thanks for your time,

Fraser Johnston

Founder / Trainer

Phone: (+1) 778-581-8234 | Email: fraser@watchandride.com

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